The Founder's
Latifa Yunusa is the visionary founder and creative force behind Tifa Yunus, a fashion brand known for its unique blend of elegance and authenticity.
Born on August 5, 2001, Latifa began her journey into fashion with a strong passion and commitment to craftsmanship.
She honed her skills at Afra K Fashion School, where she enrolled in March 2020, gaining the foundation that would soon support the launch of her own brand.
On June 28, 2021, Latifa officially founded Tifa Yunus in Wassa Damang. Her dedication and entrepreneurial spirit quickly set the brand on a path of growth.
A year later, she moved operations to Tarkwa Kwabedu, and by 2023, she had secured a larger space to accommodate the brand’s expanding production and client base.
On December 28, 2024, Tifa Yunus made a significant move to Accra, positioning the brand in a thriving creative hub with greater access to markets and opportunities.
Latifa Yunusa continues to drive the brand with creativity, resilience, and a deep commitment to empowering self-expression through fashion.
Evelyn Sarpong Karikari (Lady Evie) Business and Operations Strategist – Tifa Yunus
Evelyn Sarpong Karikari, affectionately known as Lady Evie, is the powerhouse Business and Operations Strategist behind the Tifa Yunus brand.
A dynamic leader with a sharp eye for transformation and structure, Evie officially joined the Tifa Yunus journey in January 2024, when she commissioned the brand to design her wedding gown. Captivated by the brand’s creative energy and relentless dedication—despite it being only a year old—she entrusted Tifa Yunus with the design of her bridal gown and all bridesmaids’ outfits. That experience marked the beginning of a thriving business partnership.
With over eight years of experience in business transformation, strategy, and operations, Lady Evie brings a rare blend of creativity and corporate precision to every venture she touches.
Her background spans multiple industries, with a special flair for interior and exterior design. Her decision to take on the role of Business and Operations Strategist at Tifa Yunus was driven by a shared vision: to elevate the brand into a household name with a distinct identity, strong operational backbone, and a clear path to growth.
In addition to her pivotal role at Tifa Yunus, Evie serves as Chief Operations Officer across four other companies, and she leads her own thriving decor and fashion enterprise. Despite her multifaceted professional commitments, today she stands as the full representative and strategic force behind the Tifa Yunus brand.
Her mission? To ensure that Tifa Yunus not only grows in elegance and creativity but also in systems, strategy, and customer experience—positioning it as a premier fashion and lifestyle brand for modern, ambitious women.